As we kick off our time together, we'll set the stage for what promises to be an inspiring experience. Ant Hodges will share the full agenda for our time together. He'll also help to start building a community with everyone.

• Overview of the Event: Briefing on the structure of the two-day live event, including session outlines and objectives.
• Ice-Breaking Activities: Engaging activities to foster a sense of community and encourage networking among attendees.
• Expectations and Goals: Setting your expectations for the event, encouraging participants to reflect on and share their individual goals for these two days.

We start by getting an high level of clarity with our first session. We lay the cornerstone of your knowledge-based business by defining who you're meant to serve and understanding them fully. Through interactive exercises, you'll gain crystal-clear insight into your target audience, unraveling their needs, desires, and aspirations. This session is not just about identifying your audience; it's about aligning your vision with their goals, setting the stage for a business that resonates and thrives.

• Focus: Identifying and understanding the target audience.
• Activities: Exercises to clarify who you will serve with your online courses and programs, together with defining the goals of your target audience.

Product development and offer creation form part of a pivotal segment of our journey together. In this intensive session, we'll focus on transforming the wealth of your knowledge into products and services that not only captivate but also compel your audience to buy from you. We'll dig into the art of understanding your market's needs and desires, ensuring that what you create is not just valuable, but truly irresistible. This session is about turning your ideas into tangible, market-ready products and crafting offers that your audience simply can't refuse.

• Focus: Turning knowledge into irresistible products and crafting compelling offers.
• Activities: Exploring market potential, packaging expertise into appealing products and services, and learning how to position these offerings as irresistible to prospects.

Building a funnel that works in today's digital online world is completely different to how many trainers, coaches and "funnelhackers" still implement old-school methodologies and frameworks that are now more than 10 years out of date. As we step into a deep dive into the world of funnel engineering, you will get a fully guided strategy for the initial setup and alignment of your funnel elements, with clarity on how you can build on them to grow and develop your followers in the future.

• Focus: Designing and developing a marketing funnel that works in today's online world.
• Activities: Use worksheets and resources shared to start mapping out where you are starting from and how you will be able to build your funnel as you grow up and scale your business.

As we dive into Day 2, Ant Hodges will recap the insights and progress from Day 1. You'll reignite your energy and focus, ensuring you're primed to take in and implement the tactical mastery that lies ahead. We'll spend time reconnecting with others at this event.

• Overview of Day 2: Briefing on the tactical sessions and what to expect.
• Motivational Activities: Exercises to energize you and reinforce the community bond.
• Reflection and Alignment: Reflect on Day 1 learnings and align your focus for the tactical deep dives ahead.

In this session, we'll explore Ant's unique Selling Without Selling™ strategy, designed to make the selling process comfortable, ethical, and incredibly effective. You'll learn how to engage with your audience in a natural and genuine way, transforming potential customers into raving fans who buy! This isn't just about selling; it's about connecting and providing value that speaks directly to the needs and desires of your audience.

• Focus: Mastering the art of non-pushy, effective selling.
• Activities: Exercises and interactive discussions to practice and understand the Selling Without Selling™ principles.

Marketing can be overwhelming with all of the possible options you can use to market your business online. This session is about cutting through the noise and focusing on strategies that truly matter. You'll learn to craft a marketing plan that's both effective and manageable, targeting the right people with the right message. We'll cover the latest in digital marketing trends and how to apply them to your unique business context.

• Focus:  Developing a concise and powerful marketing strategy.
• Activities: Create a marketing plan to leverage digital trends for your specific market.